Sid the Sloth to Help Promote Foster Care Adoption
I love the Ad Council's spots on TV promoting the adoption of foster children. You know the ones that end with the little saying, "You don't have to be perfect to be a perfect parent." Then the voice over guy says something about the number of kids in foster care who would love to put up with you. I think they are so cute. These ads were launched in 2004, and focused on recruiting new adoptive parents for older children and teens. As you can imagine they were very successful.
Well, be looking for a new ad campaign this fall, developed by the Advertising Council, and in partnership with the U.S. Department of Health and Human Services’ Administration for Children and Families (ACF) and AdoptUsKids,to promote foster care adoption with a little help from Sid, the sloth from Twentieth Century Fox’s Ice Age: Dawn of the Dinosaurs. Sid, an adoptive parent of three, shares the challenges and the rewards of adoptive parenting.
I'm thinking the message is - if Sid can do it, why not you too?
There are about 496,000 children living in foster care in the United States. Of those about 130,000 are unable to be reunified with their birth family and are waiting for adoption. There is a strong need for adoptive families for older children, teens, children of color and sibling groups.
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I saw the Ige Age promotion of adoption. It actually sickened me. It’s REALLY directed towards children. I found it an indoctrination of potential adoptive parents in the next decade.
The multi-billion dollar adoption industry wants to make sure that it’s business will be booming way into the future. No one EVER makes commercials that shows the trauma of the separation of children from their parents and the life-long emotional, psychological and spiritual damage that it does. A lot of people were severly damaged by the adoption that was perpetrated on them. I’m one of them.
Thank you for sharing your view point. I haven’t seen the commercials yet. I never thought of it being more directed toward children….being that it is a cartoon.
Has anyone else seen the commercials yet?
Thoughts? Would love to hear other opinions.